JOHANNESBURG
I grew up here on the tip of Africa after being born in England. This early multi-nationalism launched an enduring curiosity to see the world.
I studied Graphic Design, then dived into Ad Land.
My most important experience was at the internationally successful creative shop, Hunt Lascaris TBWA.
BMW and Playtex were highlight accounts.
DUBAI
An opportunity came in 1997 to go to Dubai.
So began my love of finding creative solutions to regional and global briefs that would reach mass audiences through respectful charm.
I honed my skills on accounts such as
Mars, Philips and General Motors.
LONDON
Then I was off to the UK. London is one of the world's great cities, not least in terms of creativity. I was freelancing at Young & Rubicam on Citibank when an account transfer took me to Germany.
I started at TBWA Frankfurt in 2000.
My German was pretty much limited to Guten Morgen, but in my 8 years in Frankfurt,
I established myself in both the country and the ad industry, particularly at Saatch & Saatchi on the Audi account.
FRANKFURT
HAMBURG
Since 2007, I've lived and worked in Hamburg, spending the past 6 years at Jung von Matt.
Here, I focused mainly on the global NIVEA account and
found my niche in their personal care products as much as
in the brand itself.
Since 2007, I've lived and worked in Hamburg,
spending the past 6 years at the world renowned creative agency Jung von Matt. Focussing mainly on the global NIVEA account, I found my niche in their personal care products and the brand itself.
Now, I'm looking to what's next.
I specialize in creating globally resonant marketing communication for film, print and web, managing creative teams
and working at eye-level with strategic and marketing teams – whether within agencies or with brands directly.